Well-developed and relatable characters contribute to the success of K-Dramas. Women often become emotionally invested in the characters' journeys, struggles, and personal growth.

Western audiences prefer modern dramas, making K-Dramas popular, whereas C-Dramas mostly standout for their historical genres like wuxia and xianxia. K-Dramas are popular due to their adaptation of existing webtoons and mangas/manhwas into live-action series, boosted by the rise of K-pop.